Anyone who has a business should have a website to help keep the public informed about current events and new products. Although coming up with content can be tricky, getting that content seen in search engines can be even more delicate. There are numerous ways in which you can promote a website; however, the most under-utilized is proper on page optimization. Without optimized on page SEO, a website will fail to show up in search engines. Below, we will discuss 3 of the most popular and effective ways to optimize your site to get it in front of new, potential customers and loyal readers.
One of the most important aspects of web design when it comes to ranking highly in search engines are properly written title tags. Often, just rearranging or rewriting title tags can cause dramatic and immediate results within search engine rankings. Because the words within title tags are clickable links, altering them can help you obtain more profitable clickthroughs.
Although this is a little-known fact, it is perfectly acceptable to place your company’s name within the title tag. If you own a large, well-known company, this is an essential part of obtaining high rankings, although it can work for small businesses as well. By adding your business name (as well as a few descriptive phrases) in your title tags, you will not only appear in search engines to established customers who already know your company name but also to new prospective customers who may be searching for a particular type of business in their area.
For example, if the name of your company is ‘Bill’s Widgets’, your existing customer base will be able to locate you by just running a search for your business name; however, if there is a prospective buyer out there who has never heard of your business before, they may perform a search for ‘widgets in North Carolina’. Descriptive phrases such as ‘widgets in North Carolina’ in your title tag will help make new clients aware of your services.
H1 tags and title tags have a similar function, but have one fundamental difference between them: an H1 tag will not show up in search engines. Instead, it is found within the actual web content and is the title of a post. It is the largest, and most emphasized, text on the page.
H1 tags help improve SEO rankings in some ways, but you must know how to utilize them effectively. By simply having h1 tags on your page(s), you are increasing your chances of being ranked in search engines, but they must be optimized to provide the best results.
Having an H1 tag on every single page of your site is optimal. By just jumping right into the body copy without a post heading, it can make your customers feel confused as if they are reading a magazine article without a headline. Each tag should also be unique. By having the same title on each page, search engines can become confused as to which page it should rank.
Don’t stuff keywords into your H1 tags, but be sure to make them descriptive. Simply tagging a post as ‘Locations,’ for example, isn’t nearly as engaging as ‘About Our Law Firm.’
Keywords are words or phrases that someone types into a search engine to look for a website relevant to their interest. Whereas keywords scattered throughout an article or post can help potential customers find your site, using them in excess (keyword stuffing) can harm your business. For instance, if you want to include the keywords ‘Mechanic in Arizona’ to help people find your site, you could use it once of twice throughout a 500 or 600-word post, and still make the post readable. If you use it numerous times, the job starts to lose its meaning and looks unprofessional.
Several software companies offer software to help you find the most-used keywords in your niche and can be a valuable tool when trying to find profitable keywords or keyword phrases to drive traffic to your site.
By utilizing all of the above techniques when posting information on your website, your site will not only rank better in search engines but make it much more navigate-able for anyone who visits.